Imageworks

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Imageworks

3859 Centerview Drive Suite 400
Chantilly, Virginia 20151
(703) 968-6767

Over 81% of your prospects will search the Internet for what you offer.

Will they find you or your competitors?

More likely than not, you found this website through a search engine such as Google or Yahoo. Perhaps you were searching for a custom web site designer, or maybe you were specifically looking for an online marketing firm that provides search engine optimization services. Well, let's just say you didn't end up here by chance. We don't just sit around hoping people will find us. Instead, we have mastered the art and science of search engine optimization in order to bring prospects (like you!) to our website.

Plain and simple, Search Engine Optimization (SEO) is the process of bringing more qualified prospects to your website through the most popular search engines.
The 3 Most Important Reasons Your Business NEEDS Search Engine Optimization

* To enable people, who are actively searching for what you do, to find you.
* To remain competitive in today's online environment.
* To attract more prospects, at a better ROI, than nearly any other form of marketing.

ImageWorks' 4 Critical Steps for Highly Effective SEO

Our SEO services are based on what we know to be the most effective ways to bring more qualified visitors to your website through search engines. We employ the following SEO steps:

1. Initial Optimization – As the basis of any effective SEO program, we start with an initial optimization of the structure and content of your website. This includes keyword research and strategy, metadata creation, interlinking strategy, site map creation, URL optimization, and on-page content optimization including image tags, site validation, and more.
2. Ongoing Linking & Optimization – Link-building is probably the single most important variable (alongside content) in determining your SEO success. We perform ongoing link building, along with continual optimizations and adjustments to your SEO strategy, to ensure your success.
3. Content Marketing – Content is king on the Internet and is therefore also king when it comes to Search Engine Optimization. We write, optimize, and publish industry-related articles, webinars, eBooks, presentations, downloadable brochures, press releases, widgets, videos, and more in order to attract more prospects and links as well as achieve higher rankings for your site.
4. Reporting & Analytics – We provide live stats on your website visitors and reports on your SEO progress. These are supplemented with consulting sessions to discuss what is working, what isn't, and how to enhance your SEO results.

Remember, the Long Tail Wags the Dog!

Typical SEO programs target a limited number of broad keywords, such as "shoes" or "men's shoes" in the case of an online shoe store. What some companies tend to forget, however, is that search engines are used by unique individuals who often have unique ways of describing what they're looking for. Our company receives traffic from thousands of keyword combinations called "long tail" keywords that even the most well-planned SEO strategy could not anticipate. For example, while we may love the phrase "web design agency," it will never account for the thousands of word combinations such as "web design and online marketing firm" or "website agencies and online branding."

Our top 30 keywords account for less than 20% of our traffic! Our best keywords gets over 350 clicks a month; however, the combination of long tail keywords adds up to over 2,000 visits. WOW! The point of this long-tail stuff? Content. Content. Content. It is only by producing a steady stream of relevant content that you can start to address the many combinations of keywords that exist. Take a look at the chart below to see the power of long tail SEO: