On Pointe Solutions LLC
On Pointe Solutions LLC
(540) 322-3570

43 Town And Country Dr, Ste 119-81, Fredericksburg, VA

Beginning this year, Piper Jaffray sees local online advertising spending outpacing the national spend in the US. This confirms Google’s own statistics that over 50% of searches use some type of geo-specific modifier.

In 2008, national and local spending levels were equal. But while the research firm projects a drop in national online ad spending for 2009, local is expected to increase by 5-15% in late 2009 and 2010.


Over the next five years, Piper Jaffray predicts a compound annual growth rate (CAGR) of 9% for local online ad dollars, compared with 4% for national Internet spending.

Borrell Associates, on the other hand, forecasts only a 2.9% CAGR for local online ad spending over the next five years. Borrell puts spending at $16.4 billion in 2013, compared with $19.18 billion for Piper Jaffray.

While Borrell believes the local online market is approaching saturation, Piper Jaffray indicates in its report that small businesses will begin to catch up with consumers online, bringing significant growth to the local online sector and moving local dollars from offline to the Web.

Piper Jaffray considers lead generation the primary goal of local advertising, and suggests that mobile presents a major opportunity on that front. With online search the preferred method to find local business info, and consumers highly connected to their mobile phones, especially during the weekends, the research firm predicts huge growth in mobile search spending through 2012.

“Local lead gen companies will play a key role in bringing small businesses into mobile advertising,” according to the report. “Small businesses need to understand that mobile can be as valuable a channel as online and lead gen players be the educators.”

Local Optimization

Local search is now. There are clear indicators that local business promotion online will only grow. More 3g and 4g phone users (as well as netbook users) are searching for local products and services online. This isn’t new. Local Businesses are already taking advantage of this trending market.

Optimizing for local search involves all the knowledge of regular search engine optimization as well as knowledge of specific tactics used to promote local search results without getting your site de-indexed in Google.

We take businesses higher in natural, organic Search Engine Rankings.

We have an uncompromising competitive philosophy. All clients will rank well for their keywords within the limits of time agreed upon. We use only proven white-hat, and ethical marketing methods. Our methods will not jeopardize your sites or your brand. We generate long term results that benefit the user, the business, and the search engines.

Contact us today to examine your site or business and send you a detailed optimization offer for local search.

TwitteredNew Blog Post: http://bit.ly/8b9EM7 Google loves local online marketing and local businesses

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© 2009 On Pointe Solutions, LLC, 43 Town & Country
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