Powell's Marketing Consultancy
Powell's Marketing Consultancy
(540) 562-4279
1417 Peters Creek Rd Nw, Roanoke, VA
Powell's Marketing Communications and Creative Services does not replace, but supplements your marketing and marketing communications departments. We add expertise where you have limited skill sets and we manage the process when you have limited human resources.
Our creative boutique develops and manages a variety of creative services including brand identity, packaging, collateral, promotional concepting, sales and marketing materials and style guides that communicate the brand's vision.
Our expertise is in consumer products, retail, financial services, and the high technology industry. We support a wide range of companies from small to very large.
Our approach to solving marketing-related business problems is straightforward. We ask difficult, sometimes uncomfortable questions about your business environment that directly or indirectly affect your ability to move your business forward. We then develop strategies through a process to grow your brand with a clear roadmap to success.
Our process delivers proven results
Brand or opportunity analysis
Understand the client's needs
Develop a consumer needs analysis
Analyze the marketplace
Define the situation
Develop marketing objectives
Strategic Development
Develop marketing strategy
Assess synergistic opportunities
Develop marketing communications strategies
Create tactical plans
Develop estimates, budgets and timelines
Prepare for implementation
Execution
Create or oversee collateral production
Negotiate placements
Initiate launch
Measure and evaluate results
Initiate and implement modifications
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